EOC Week 9: Three Great Mission Statements

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction, Armstrong/Kotler printed page 39) Mission statements provide a company's employees with a purpose, and the idea that they want to exude towards consumers. Successful mission statements will result in companies that flourish in their industry as well as the consumer market. Out of the mission statements that I read on our classmates blogs, the following three seemed to accomplish stating their organizations purpose.

  "Diablo Vodka, an elegant red bottle of 80 proof, 40% alcohol Vodka. Elaborated with refined European grains; it goes through a quadruple destilation process, and just  a double filtration so it keep more of the good feeling. It is also mixed with a small quantity of pure cafeeine offering you the experience of a Rock Star: rock n roll all night and party everyday, and never having to be falling down or making a fool out of yourself, and just last all night long."

Diablo Vodka's mission statements clearly states that they want you to experience that party, rock and roll life style with their drink, without being the overly intoxicated rock star that we have all come to know. I feel Diablo Vodka's mission statement is to provide you with that rock star experience, yet still be classy.

 

"Our mission at Andes Vodka is to provide our consumers with the finest, smoothest tasting vodka so they can experience what real quality tastes like. What sets us apart is that our vodka is distilled through the waters of the Andes mountains so they can taste the clarity and smoothness of our product. Also, our product is refined through white Riesling-grapes from Chile- and with their light, luscious, fruity flavors, we can assure that the consumer will not only have a smooth, great tasting experience, but an incomparable one as well."

Reading the mission statement for Andes Vodka, I got the feeling of a very clear, natural vodka. With this organizations mission statement, I feel the focus is on the experience and quality that their vodka will provide to you as a consumer of Andes Vodka.

" The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities. That is why every bottle of Verb Vodka comes packed with two condoms. Verb vodka prides it’s self on being the beverage that leads to a sensual and pleasurable experience, yet Verb Vodka understands the importance of being responsible in that arena also."

The mission statement for Verb Vodka shows that the organization is focused on the experience that the consumers have while indulging in their vodka. The only thing that bothered me is that there was no focus on the products quality but more so of the packaging and incentives that come with their vodka.

EOC Week 9: Creative Content

The creative content for my final project will include 1 to 2 images that will serve as advertisements for my vodka, Ano Makana. The images will portray a very tropical setting to emulate that carefree, relaxed environment. One image will be of the bottle alone, to serve as a product shot. The next will be on a side table with a martini glass with a hibiscus flower in the glass either poolside or beachside in between two women or a man and woman.

Final: Implementation Evaluation Control

Final: Price

Final: Distribution

Final: Promotion

Final: Product

Final: Target Market Strategy

Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels. How will the company create value for customers in order to capture value from customers in return? This section also outlines specific strategies for each marketing mix element and explains how each responds to the threats, opportunities, and critical issues spelled out earlier in the plan.

Final: Situation or SWOT Analysis

Starting a new business of any kind, is always a bit difficult at first if you are unaware of the market and other products that are out there. With so many well known names in the vodka market currently, its an obvious thought to wonder how Ano Makana will overcome stepping into an already established industry. One thing that can help our company is by conducting a SWOT analysis. In this analysis, our marketing team will "evaluate the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (Marketing: An Introduction, Armstrong &Kotler. Printed page 55)."

In evaluating our products strengths, our marketing team must also keep in mind that our "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives (Marketing: An Introduction, Armstrong &Kotler. Printed page 55)." Some of our strengths include the ability to have access to local farmers for our ingredients. This also gives us the ability to provide that blissful experience that Ano Makana promises to our consumers, giving us a database of continuous clients resulting in a high profit margin.

Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.

Final: Objectives

Ano Makana's main focus is on providing its consumers with the ultimate exotic experience from the fine ingredients used in our product, to the marketing and promotion aspect of our product. We hope to target consumers of all "genres" of society, giving us the widest market profit. The only thing now would be to decide how to achieve these objectives. In Marketing:An Introduction, Armstrong&Kotler give a description of a method used by companies to achieve the objectives set by their company. The objective and task method includes "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget.(Printed page 389)" With us knowing that our main objective is to target all consumers, as well as providing the finest exotic experience, we know that our ingredients will be a vital part of this plan. We must market to our consumers through simple, yet breathtaking imagery (including, magazine ads, billboard posters, and banners to be placed in various locations throughout cities across the country), television ads, as well as radio ads. Word of mouth is always an important aspect as well. Our release of our vodka will have a release party open to celebrities and many media outlets. The cost to achieve these tasks varies from task to task. Knowing that our factories will be based out of the islands, all ingredients will be local, making them easily accessible causing the cost of ingredients to stay at a more affordable cost. The marketing aspect of our tasks will be a little higher priced, seeing as we do want ALL areas covered. However, covering a wider marketing area, means that our profits will be in higher results.

Final: Business Mission Statement

"Ano Makana brings the experience of natures blessing to your glass. From a stressful day at the office, to an eventful night out, Ano Makana is made for a variety of individuals. Providing the finest in quality, Ano Makana brings the blissful experience of the beach to you, without the sand. "On the beach, you can live in bliss." - Dennis Wilson of the Beach Boys"


"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Marketing:An Introduction; Armstrong &Kotler Page 5 of 43 (Printed Page 39) The purpose of my spirits company will be to provide a memorable experience and high quality tasting vodka at prices everyone can afford.

Week 8: EOC My vodka is special because

Ano Makana provides you with the experience of the Hawaiian Islands no matter where you are. From the beauty of the bottle, to the taste, to the little gift nature places inside each bottle, we provide a tropical experience that you can only find one other place which is accompanied by sand, the expensive airfare ticket, and suitcases. Leave all of that behind and indulge with Ano Makana. The islands gift to you.

Week 7 EOC: Final Vodka Proposal

Seven Vodka is a 80 proof premium 7-time distilled vodka made on the islands of Hawaii. Infused with Hibiscus, and Guarana, we like to call Seven, nature’s gift from the islands. Here at Seven, we use the purest of Hawaiian waters, MaHalo deep sea water, found 3,000 feet below the earth’s surface. Each bottle has one pure preserved Hibiscus flower placed inside, providing you with a tropical, exotic experience like no other. Our ice filtration process leaves Seven in a genre of premium vodka of its own. From our martini glass to yours, relax and enjoy the islands personal gift to you.

Exotic in Hawaiian

Ano Makana (Natures gift)

Hiku (Seven)

Week 6 EOC: Me x 3

Consumers purchase based on not only their wants but also needs. At least for myself, this is true.  A consistent purchase that I make is diapers because it is a necessity for my children. I also purchase gas for my automobile so that I can have a means of transportation to get to work, as well as school. Another purchase I make consistently is based on nothing but a want. I along with many other females purchase clothing and shoes, on a regular basis. My choice for this purchase is because I WANT to have new clothing that makes me as a woman, feel like I look good by society's definition.

Diapers can be a want or a need only for the simple reason that back when my mother was an infant, mothers, cloth-diapered their children. Diapers although necessary to not get infant fecal matter on their clothing, are a convenience to mothers. At the same time, it does help prevent bacteria from being spread which in infants, is very important. This buy, although can be stated as a want for the simple fact that disposable diapers are a convenience, I say is a necessity.

Now a days, there are many methods of transportation, be it a bike, an automobile, a public bus, or taxi. However, one thing three of these methods have in common, are that they use gasoline to get from one destination to the next. Gasoline is a necessity if you want your automobile to transport you from one location to the next, however an automobile is not. Other means of transportation include public buses or shuttles as well as walking or riding a bike but the thing about public buses, is that gasoline is needed to run these automobiles.

Women at times of financial struggle, breakups, job losses, will go out and buy clothing or shoes to make their self esteem go up. Clothing is a consumer want majority of the time for women.

Week 5 EOC: Sony Sleuths

"Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products." (http://www.sony-europe.com/article/id/1178278971157) Sony's mission statement is to have a memorable experience through digital entertainment. With the hacking of their online services, and more than 24 million users having their information and accounts stolen as well as almost 77 million credit card numbers being obtained, how is any consumer to take this corporation seriously?


Sony is attempting to move forward in ways that may or may not help their company. Many consumers may be wondering if Sony will issue reimbursement for any damages incurred and, well... lets just say that doesn't appear to be in Sony's plans. "We thank you for your patience as we complete our investigation of this incident, and we regret any inconvenience," Sony said. "Our teams are working around the clock on this, and services will be restored as soon as possible. Sony takes information protection very seriously and will continue to work to ensure that additional measures are taken to protect personally identifiable information." (http://www.pcmag.com/article2/0,2817,2384353,00.asp) Sony takes information protection so seriously that their mega-corporation servers were hacked and millions of users personal and financial information are now at risk. No, but really Sony is offering one year of identity protection to their at risk users. The protection includes "cyber monitoring with monthly identity status reports, access to privacy and identity theft specialists and a $1 million theft insurance policy per user." (http://www.washingtonpost.com/blogs/faster-forward/post/sony-ceo-stringer-apologizes-for-hacked-services-promises-id-theft-protection/2011/05/06/AFmAwu7F_blog.html) 

The marketing department at Sony really needs to get their game into gear, and figure out a way to gain the trust of their current users as well as build the trust and support of those who currently are not Sony users. One way would be the obvious, by rebuilding a new secure network as well as a apologetic press release letting users know that they have rebuilt the network. Another way to reassure their users would possibly be giving a free trial of some sort, or a voucher for a free game, etc. They could persuade other consumers to become Sony users, by giving away something with the purchase of a new PS3, or a Sony TV. Regardless of what the Sony marketing department does, something needs to be done soon. 

EOC Week 3

My demographics
how we fit into our demographic millenias.

EOC Week 3: Making Money For Good

It's easy to open a business, hire employees, gain profit, yet not have a world known name.Carrying quality products, a strong brand name, and quality customer service does wonders for a business, however what makes the most impact is those that help their communities. Even in economic hard times, companies still feel the need to donate profit to certain organizations. "Despite these hard times, a few companies who have chosen to swim against the current by actually giving back some of what they earn are recording record profits.”  (http://www.huffingtonpost.com/andrew-shapter/despite-economy-not-only_b_486607.html). This not only helps out communities in need, but also helps the corporation in gaining more supporters.

Wal-mart is a world wide corporation and has become the top corporation donor.The walmart company focuses on education, economic opportunity, health and wellness and environmental sustainability. "Walmart and the Walmart Foundation made a $2 billion commitment through 2015 to hunger relief efforts in the U.S. in order to support the record 1 in 6 Americans who do not know where their next meal is coming from." (http://walmartstores.com/CommunityGiving/203.aspx). These kind of actions have placed Wal-mart as one of the top corporations and become a household name worldwide.

Coca Cola which is a historical and iconic company, recently partnered with Lionel Richie and Quincy Jones in their plan to rerecord "We Are The World" to help the Haiti earthquake relief.  “Coca-Cola’s involvement in this vitally necessary endeavor is a re-affirmation of my belief that if we all use our resources collectively, we can bring about great positive change in the world and improve the lives of our fellow man.”(http://www.looktothestars.org/news/3863-we-are-the-world-coca-cola-joins-celebrities-for-charity) Coca Cola was using its worldwide fame to benefit the We Are The World 25 For Haiti Campaign.

Mc Donalds another company known worldwide is utilizing its presence in homes to support programs that deal with improving the well being of children. RMHC finds other nonprofit organizations that have the same mission and beliefs, and supplies them with grants to achieve this mission.

Week 2 EOC: Boston Consulting Group - Video Games

Prepare about 300 words with three quotes from three different internet sources. Do a BCG analysis of the video game market. A quote is about 25 words that is an exact quote from a website. It is followed by the source. For the web, it is the address. For a book, it is the name of the book with the page number. IT must be an academic source to provide “authority”.

Pay particular attention to the "question mark". Who is it?

Support your opinions "with authority".

Week 1 EOC: Great Customer Service

My experience where I received great customer service was at the Bakers shoe store. The company's mission statement states that their purpose is to ensure every woman feels that she is in her own closet with her own attendant identifying her every want and need. My mother and I were going to a relative's wedding and were in search of the perfect pair of heels. Not too tall yet not too short as well as comfortable and cute all at the same time. Instantly, we were greeted by Diana whom had a HUGE smile on her face. She informed us about the sale that was going on at the time, and asked if we needed help finding a shoe. I simply let her know that we'd have a look around and let her know if we needed any assistance. She then proceeded to let us know where the newer merchandise and top sellers were placed. We found shoes that we wanted to try on. We both asked for two shoes, and Diana returned with 3 shoes for each of us. The two we asked for as well as an additional style. "I thought that these are similar to the style you were looking for, but they’re a bit more cost efficient and offer more comfort." This stood out to me and my mother because she obviously was more concerned about our happiness than making her commission goal for the day. This work ethic shows that this company although being affected by the economic downfall, will excel in future times to come. “The key to building lasting customer relationships is to create superior customer value and satisfaction,” (Marketing: An Introduction for Education Management Corp. 10^th Edition Page 19) is something that I feel the Bakers Footwear Group works by to ensure that they have consistent customers by building their customer relationships through concern and not profit.

EOC Week 1: My Voice

Born and raised in Los Angeles, California, I decided at a young age that cameras were toys that I enjoyed playing with. Playing with my mother’s film cameras, the fact that I could peak through a little hole, press a button and later wait until someone handed me an image that was the same thing I viewed previously, was incredibly fun and amazing. As I got older, the simple act of being able to capture ones essence in a still moment of time for future viewers to see captivated me. It was this that then made me decide that photography would be something I would pursue in my future endeavors.  Having an eye for fashion and beauty advertisement, and a passion for capturing who my subjects were my road to success begins. As I turn my passion into my career I decided to relocate to Las Vegas, Nevada to broaden my portfolio and continue my education with hopes to one day become a renowned celebrity portrait and fashion photographer.  With aspirations of becoming the next portrait photographer along the lines of Avedon and Leibovitz, I will stop at nothing to reach my career.