Week 1 EOC: Great Customer Service

My experience where I received great customer service was at the Bakers shoe store. The company's mission statement states that their purpose is to ensure every woman feels that she is in her own closet with her own attendant identifying her every want and need. My mother and I were going to a relative's wedding and were in search of the perfect pair of heels. Not too tall yet not too short as well as comfortable and cute all at the same time. Instantly, we were greeted by Diana whom had a HUGE smile on her face. She informed us about the sale that was going on at the time, and asked if we needed help finding a shoe. I simply let her know that we'd have a look around and let her know if we needed any assistance. She then proceeded to let us know where the newer merchandise and top sellers were placed. We found shoes that we wanted to try on. We both asked for two shoes, and Diana returned with 3 shoes for each of us. The two we asked for as well as an additional style. "I thought that these are similar to the style you were looking for, but they’re a bit more cost efficient and offer more comfort." This stood out to me and my mother because she obviously was more concerned about our happiness than making her commission goal for the day. This work ethic shows that this company although being affected by the economic downfall, will excel in future times to come. “The key to building lasting customer relationships is to create superior customer value and satisfaction,” (Marketing: An Introduction for Education Management Corp. 10^th Edition Page 19) is something that I feel the Bakers Footwear Group works by to ensure that they have consistent customers by building their customer relationships through concern and not profit.