Final: Situation or SWOT Analysis

Starting a new business of any kind, is always a bit difficult at first if you are unaware of the market and other products that are out there. With so many well known names in the vodka market currently, its an obvious thought to wonder how Ano Makana will overcome stepping into an already established industry. One thing that can help our company is by conducting a SWOT analysis. In this analysis, our marketing team will "evaluate the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (Marketing: An Introduction, Armstrong &Kotler. Printed page 55)."

In evaluating our products strengths, our marketing team must also keep in mind that our "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives (Marketing: An Introduction, Armstrong &Kotler. Printed page 55)." Some of our strengths include the ability to have access to local farmers for our ingredients. This also gives us the ability to provide that blissful experience that Ano Makana promises to our consumers, giving us a database of continuous clients resulting in a high profit margin.

Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.