Final: Objectives

Ano Makana's main focus is on providing its consumers with the ultimate exotic experience from the fine ingredients used in our product, to the marketing and promotion aspect of our product. We hope to target consumers of all "genres" of society, giving us the widest market profit. The only thing now would be to decide how to achieve these objectives. In Marketing:An Introduction, Armstrong&Kotler give a description of a method used by companies to achieve the objectives set by their company. The objective and task method includes "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget.(Printed page 389)" With us knowing that our main objective is to target all consumers, as well as providing the finest exotic experience, we know that our ingredients will be a vital part of this plan. We must market to our consumers through simple, yet breathtaking imagery (including, magazine ads, billboard posters, and banners to be placed in various locations throughout cities across the country), television ads, as well as radio ads. Word of mouth is always an important aspect as well. Our release of our vodka will have a release party open to celebrities and many media outlets. The cost to achieve these tasks varies from task to task. Knowing that our factories will be based out of the islands, all ingredients will be local, making them easily accessible causing the cost of ingredients to stay at a more affordable cost. The marketing aspect of our tasks will be a little higher priced, seeing as we do want ALL areas covered. However, covering a wider marketing area, means that our profits will be in higher results.